Media Times Limited (PSX: MTL) reported a remarkable turnaround in its financial performance for the nine months ended March 31, 2026, posting a net profit of Rs741.77 million compared to a profit of Rs28.85 million in the corresponding period last year. The impressive earnings were primarily driven by the disposal of brand assets, higher advertising revenue, and improved operational efficiency.
The company’s revenue increased by 24.7% to Rs140.93 million, up from Rs112.99 million a year earlier. According to the directors’ review, the growth was supported by stronger advertising income, particularly from direct corporate clients, as Media Times continued reducing its dependence on agency-based business.
Media Times also managed to reduce its cost of production to Rs47.49 million from Rs49.17 million, reflecting ongoing efforts to streamline operations and shift away from resource-intensive print media. As a result, gross profit climbed 46.4% to Rs93.44 million during the reporting period.
A major contributor to the company’s earnings was other income of Rs872.16 million, largely generated through the disposal of selected brand assets, including its print media businesses. The transaction, completed under a company-wide agreement signed on December 26, 2025, generated proceeds of Rs860 million, strengthening the company’s liquidity and supporting its strategic repositioning.
Consequently, profit before tax surged to Rs892.85 million, while earnings per share (EPS) improved significantly to Rs4.15, compared with Rs0.16 in the same period last year.
Looking ahead, Media Times said it will continue its transition toward a digital-first media business. The company is focusing on expanding digital advertising, sponsored content, Web TV through its YouTube platform, and in-house digital production services. It also announced a strategic investment in Pace Barka Properties Limited, marking its entry into the real estate sector as part of a broader diversification strategy.
The management believes these initiatives, combined with improved operational efficiency and diversified revenue streams, will strengthen the company’s long-term financial position and support sustainable growth.
