EFU Life Assurance Limited is considering the potential acquisition of Waada Digital (Private) Limited as part of its strategy to expand its digital footprint in Pakistan’s insurance sector, according to a material information disclosure submitted to the Pakistan Stock Exchange (PSX).
The proposed acquisition was approved by the Board of Directors of EFU Life during its meeting held on June 29, 2026. However, the company clarified that the transaction is still at a preliminary stage and remains subject to due diligence, commercial negotiations, execution of definitive agreements, and receipt of all necessary corporate and regulatory approvals.
The disclosure was initially made by EFU Life Assurance Limited and subsequently communicated to the PSX by its parent company, EFU General Insurance Limited, in accordance with the requirements of the Securities Act, 2015, and the PSX Rule Book.
While financial details of the potential deal have not been disclosed, the move highlights EFU Life’s focus on strengthening its digital capabilities and enhancing customer experience through technology-driven solutions. If completed, the acquisition could support the insurer’s broader digital transformation strategy amid increasing demand for digital financial and insurance services in Pakistan.
EFU Life emphasized that there is no certainty the transaction will be finalized, as it remains contingent upon the successful completion of due diligence and the fulfillment of all applicable regulatory and corporate requirements. The company stated that further updates will be provided as the process progresses.
